Rokit's message is the value of buying and selling True Vintage Clothing. No fakes, just old fashioned honest threads with a heavy helping of kitsch and a light sprinkling of the unexpected. The success of Rokit has been it's ability to stock an evolving range of classics with a price tag for the connoisseur and a budget for the student. The idea was to tell the whole story through in store posters depicting the" craft", flyers promoting the "message" and a web site that tells the "story". The core of the brand personality was to remain consistent, but feel fun and flexible empahsising a Love of all things Vintage.
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